Q3 2025 Performance of Top Personalization Apps in New Zealand

In the third quarter of 2025, personalization apps in New Zealand demonstrated varied performance metrics across the board. This analysis, based on Sensor Tower's data, provides insights into the weekly downloads, revenue, and active user trends for the top five apps in this category.

Zedge™ Wallpapers & Ringtones experienced fluctuations in revenue, peaking at about $435 in early July, before seeing a decline towards the end of the quarter. Downloads showed an upward spike in early September, reaching over 1.1K, while active users peaked at 2.4K in mid-September.

CoolRead- Enchanting Reads had a notable increase in revenue, particularly in the last week of September, climbing to approximately $396. The app's downloads remained relatively low throughout the quarter, with a slight increase in late September.

Cleanup Your Phone saw a steady decline in both revenue and downloads, with revenue dropping from $218 at the start of the quarter to around $112 by the end. Active users also decreased, from 176 in early July to 120 at the close of September.

Character.Me: AI Roleplay Chat showed variable revenue trends, with a peak of $175 in mid-July and a low of $46 in mid-September. Downloads remained low throughout the quarter, with minor fluctuations.

Finally, Niagara Launcher ‧ Home Screen maintained a consistent number of downloads, ranging from 90 to 119 weekly. Revenue peaked at $96 in late July, and active users gradually increased, reaching a high of 1.6K by the end of September.

For more detailed insights and data, visit Sensor Tower's platform.